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Work & Travel

The Only Thing That Matters To Us

Egraphy is the process of creating still or moving pictures by recording radiation on a sensitive medium like film or an electronic sensor. The products of photography are called negatives and photographs, the latter being developed from the negatives.

Artists are crafters of human thought and emotion. Think about that .. its massive. It is for us to inspire and motivate. To merely duplicate is to devastate. True innovation is born on the wings of reality, but will always fly one mile higher. Don’t ever think for a moment we are merely couriers of imitation to some sort of “reality”.

Give the idea a shower

Light and Movement © Cristian Frumusanu

The seed needs to be soaked in an inspiration shower (patent pending). I hunt the interwebs for cool UI patterns and archive them in a massive Photoshop file. For example, when working on YouTube TV I grabbed hundreds of examples of future UI from futurists like Jayse Hansen and Neil Huxley.

Tiny women carry amazingly large bags, twice their eighty-pound weight. Some of the women carry babies in slings around front. A good adult picker can harvest over two hundred pounds of cherries and earn $8 a day, more than twice the Guatemalan minimum daily wage.

Compel your audience. Capture the moment. Light with purpose. If a picture is worth a thousand words, what’s a talking picture worth?

While I’m not the best photographer you’ll bump into, my images are worth something. It’s hard to put a monetary value on some shots, but those photos sell, and those photos arouse emotions.

And beyond that, those are one-in-a-lifetime experiences that I documented through my photo trips. And beyond that, those are one-in-a-lifetime experiences that I documented through my photo trips.

Categories
Work & Travel

Design: Seeing Without Thinking

Visual perception and pattern detection for designers. What your audience immediately sees without conciously thinking much about it and how to design for it.

This is a very visual theme, merging pictures and text seamlessly, featuring a grid based, patchwork portfolio section and page that tempts your visitors. This goes much deeper in thinking.

What jumps out?

Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper.

There’s some interesting science behind this question of what jumps out. When you apply this science to your work, it can boost the results and satisfaction your designs deliver. This is a phenomenon that occurs in the brain’s low-level visual system. Simply, preattentive Processing describes a limited set of visual cues the brain can rapidly process, what jumps out in your audience’s mind.

Color and info layering

In our scenario, we are mapping census data to show how similar geographic areas compare to each other in terms of population, income, race, or education level

Of course, the most inspired ideas come from the magical space in time between falling asleep and sleeping (if only I could remember them!). The idea should be strong enough to push you to action.

Give the Idea an Inspiration Shower

The seed needs to be soaked in an inspiration shower (patent pending). I hunt the interwebs for cool UI patterns and archive them in a massive PhotoShop file. For example, when working on YouTube TV I grabbed hundreds of examples of future UI from futurists like Jayse Hansen and Neil Huxley.

Designing and developing anything of consequence is incredibly challenging.

Sketching for me is the result of landing on a solution in my mind. I dont sketch to solve the problem, I sketch to describe the solution I see in my mind.

I don’t stop sketching until I transfer the whole system from my mind to paper. I have to understand the big picture of the product first and how every piece fits together. I tend to sketch out little UI patterns like how I would handle large numbers, dates and long titles, trying to solve potential UI issues before I get working on mocks.

Ship and Evaluate

Shipping is the ultimate test of your designs success. Successful design is design that converts. There are only three metrics that truly matter:

  1. How many users?
  2. How much time do they spend on site?
  3. How much revenue do you generate?

Data doesn’t lie. What you build and ship either increases these conversion metrics or decreases them.